Choosing the right review score

ARTICLE: Choosing the Right Review Source

Trustpilot (Recommended for most brands)

•       Provides up to 200 reviews per scan
•       URL format: https://www.trustpilot.com/review/brandname.com
•       Best for: Established brands with active Trustpilot pages

Amazon (Best for product-level data)

•       Provides 100-250+ reviews per scan
•       URL: Copy directly from the Amazon product page
•       Best for: Physical products sold on Amazon

Brand Website (Good for DTC brands)

•       Provides 5-25 reviews per scan
•       URL: Use the specific product page (not homepage)
•       Best for: Shopify stores, DTC brands with on-site reviews
•       Supports: Yotpo, Okendo, PowerReviews, Judge.me, Bazaarvoice, and more

Google Reviews (Limited)

•       Provides up to 5 reviews (Google API limitation)
•       URL: Google Maps business page link
•       Best for: Local businesses, retail stores

Tip: For the most comprehensive data, add the same brand from multiple sources (e.g., IlMakiage on both Trustpilot AND their website).

Updated on: 04/05/2026